Qualitative research in behavioral science delves into the rich stories and intricacies of human behavior, uncovering the beauty in our experiences, emotions, and interactions.

As a qualitative researcher, with a focus on health, education, social inclusion, and gender dynamics, I’m deeply motivated by the potential of research and behavioral science to positively impact people’s lives. Understanding human behavior is key to driving meaningful change, and through my work, I strive to highlight the stories and experiences that shape our world, advocating for empathy, understanding, and inclusivity.

Before joining Busara, I was part of The Zuri Initiative, where our mission was to empower women, promote entrepreneurship, and alleviate poverty through Social Capital. Teaming up with Asia Initiatives, we implemented social capital credits (SoCCs) to address poverty while fostering community development, aiming to create a sustainable future where women and communities thrive socially and economically.

I hold a Bachelor of Arts in Global Development and Philosophy from Strathmore University, supplemented by a Certificate Level 4 in CIM (Chartered Institute of Marketing).

Languages: English, Punjabi

Profile: LinkedIn