krittika g
Biography
Krittika Gorur
Engagement Director

Why can’t people, regardless of their identity, fully participate in all aspects of life—socially, economically, or politically? My portfolio focuses on answering this question by producing evidence to inform solutions that break down the barriers limiting agency and choice. My hope is for social justice, where who someone is doesn’t interfere with their well-being. I’m passionate about understanding causality – the way X causes Y – and too often, evidence overlooks majority-world populations. I’m curious about how media and social environments influence individual decisions. I believe efforts towards social inclusion must go beyond ticking checkboxes on surveys; they require a nuanced understanding of the root causes, often tied to cognitive and social costs. This is what draws me to using tools from behavioral science to create localized, actionable strategies that support social inclusion efforts.

At Busara, my previous work includes a diagnosis of social norms that limit opportunities for girls and designing interventions for rural communities in India with the Children’s Investment Fund Foundation; collaboration with the London School of Hygiene and Tropical Medicine on a lab-in-field study in Kenya to test how media influences norm perceptions around contraceptives; in the DRC, an exploration of strategies to combat Covid-19 misinformation in refugee camps; partnering with Breakthrough Trust to experimentally evaluate a media-based intervention on youth bystander behavior in gender-based violence incidents; developing measures tailored to the specific needs of developing settings around women’s economic empowerment. I focus on contextually-driven agendas for achieving social inclusion in the Global South and advocate for approaches that are not only relevant to the communities we serve but also uphold methodological rigor.

Before joining Busara, I supported a remedial program at an educational center in India and worked with a crowdsourced platform that used technology to address socio-economic issues. I hold a BSc in Psychology from the University of Warwick and a Master’s in Organizational Behavior from the London School of Economics.

Languages: English (C2), Kannada (B1), Hindi (B1)

Public Profiles: LinkedIn