The Technical Vertical at Busara provides in-house expertise across qualitative research, quantitative research, human-centred behavioural design, and visual design to ensure methodological excellence in our engagements.

Sometimes our role is to advise; helping teams choose the most appropriate method, reviewing instruments, or shaping research plans. At other times, we’re more hands-on; designing and implementing parts of the project ourselves. We get involved early, including during business development, to help ensure that the methods proposed are both rigorous and feasible.

Beyond project work, we’re responsible for setting and maintaining methodological standards at Busara. We develop toolkits, conduct method reviews, develop new approaches that we think should become part of how we work. And collaborating with our other methods teams (BRACE and Research Improvement) to ensure we stay at the forefront of emerging approaches and innovations, to ensure Busara remains a leader in research and behavioral science.

We also play a key role in strengthening organizational capacity. This includes developing and delivering internal training and contributing to hiring processes to ensure teams have access to the expertise they need.

Our goal is to ensure that every Busara engagement; whether it’s exploring behavioral barriers or designing large-scale interventions, is grounded in rigorous, thoughtful, and impactful methods.