Changing the world, one behavior at a time

We advance, apply and anchor behavioral research in development across global majority contexts.

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Since 2015, we have been an independent entity committed to applied research with partners seeking to use behavioral research to address specific problems.

Today, our 110+ staff are based in our HQ in Nairobi, or offices in East and West Africa, and India. Remaining firmly rooted in our commitment to stay close to the people and the contexts we serve, we only set up offices where we are doing our work. We’ve worked in 25+ countries across the Global South, including in Latin America and the Pacific Islands.

The Busara Lab is now the largest behavioral science lab in the world with a panel of more than 133,000 participants across sites in India, Ethiopia, Kenya, Nigeria, and Uganda. Having run more than 500 projects with over 250 partners, we have offered decision-makers practical recommendations for instant action, while advancing behavioral science in the Global South.

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