After an extensive career in the mainstream advertising industry with a primary focus on the corporate sector, I felt the need to use my knowledge and experience in design and communication in a different way, which I believed would have a greater impact on the lives of people facing basic challenges in society. This yearning led me to Busara, where today I am fortunate to see this intention brought to life. I enjoy taking complex behaviorally informed insights and simplifying them using graphic and visual design principles and tools, in a way that is easily understandable to different audiences, increasing the impact of our client’s messages and ultimately driving behavior change.

Currently, I provide support to colleagues in the design and delivery of both internal and external facing design and communication material. My focus is on driving new and innovative visual communication solutions which will help consolidate the organisation’s leading position in the industry. Currently, I provide support to colleagues in the design and delivery of both internal and external facing design and communication material. My focus is on driving new and innovative visual communication solutions which will help consolidate the organisation’s leading position in the industry.

Some projects I have recently been involved in include designing intervention prototypes for Maternal Nutrition and Health in Ethiopia and developing and implementing the style and approach for the Busara brand visuals, as seen in the website.

Formerly, I worked in the advertising industry for a span of over 20 years for agencies such as, Ogilvy & Mather, Ogilvy Kenya, TBWA Redhouse, BBDO Media Edge, and 5ive Limited  as a designer, Art Director, and Consultant Creative Director.
I’ve been recognised in several award winning projects as follows:-

– Best poster design, ASNER Conference 2024

– Featured on Ads of theWorld for Tusker, EABL

– Featured on Best Ads on TV for Tusker and Blue Band

– MSK Awards 2014 Winner, Social CSR Campaign

Profiles: LinkedIn, Google Scholar, etc

Languages Spoken: English, Swahili, Kisii.