Busara conducted behavior change research with 5 DFS providers who were experiencing challenges with smallholder farmer adoption and usage of their DFS offerings or not using the offerings as intended.

This research identified the factors that drove smallholder farmer behavior, including preferences, beliefs, and cognitive biases. Using co-design workshops and human-centered design methods, we developed prototypes of solutions around these factors, which we then tested in the field using mini-RCTs and behavioral lab games to assess the prototypes’ potential effectiveness in changing smallholder farmer behavior.