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Religion as a Stimulant of Political Participation: Experimental Evidence from Nairobi, Kenya

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Gwyneth McClendon & Rachel Beatty Riedl

  • August 2, 2020
  • 12:04 am

SECTOR

Behavioral Research and Academic Engagements

PROJECT TYPE

Field experiment

DOI

Location

Kenya

BEHAVIORAL THEME

religion | political participation
OVERVIEW

In this article we explore how certain religious messages may spur or constrain political participation. Specifically, we test whether religious messages that provide individuals a positive self-image can act as stimulants, giving people a sense of internal efficacy to participate in politics.

THEMATIC AREAS

We explore this hypothesis through a novel experimental design in Nairobi, Kenya. We find that exposure to self-affirmation messages typical of Pentecostal and Charismatic churches motivated participation in a political text message campaign. We discuss implications of these findings for politics in Sub-Saharan Africa, as well as for the study of religion and politics more generally.

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