PARTNER
Center for Social and Behavior Change
SECTOR
Governance
PROJECT TYPE
Field and Lab Experiments
BEHAVIORAL THEME
Consciousness | Urgency | Privacy
OVERVIEW
This experiment investigates the challenges and key outcomes of increasing user privacy consciousness within the context of India and Kenya. We highlight the intent-action gap and present bias as core challenges in privacy decision-making, emphasizing the behavioral nature of privacy issues and the need for improved choice environments and involvement of regulators.
The study measures four key outcomes and they include;
- Time spent on privacy policy
- Understanding of policy terms
- Sharing sensitive information
- Sharing personal information.
Our findings indicate that comprehension of privacy policies is low but increasing trust can increase data sharing, and making privacy concerns salient can reduce data sharing.
We suggest redesigning choice environments and implementing privacy ratings to assist users and hold businesses accountable.
There is a long path ahead towards the perfect data privacy solutions, IntAct has set us on it by opening up avenues to imagine a future in which businesses and users can share the same priorities while achieving their respective goals. Our results have given us a glimpse into what that could like.
