Understanding and addressing these factors are essential for effective communication strategies especially in an era of misinformation.

• Effective communication strategies should consider the impact of feelings triggered by information, especially in displacement settings where fear and uncertainty can drive individuals towards misinformation.
• Building trust in the information source and countering mistrust is crucial, while leveraging the mere exposure effect by repeatedly presenting positive health-promoting information through various channels.
• Recognizing the role of availability bias and combating it through timely and memorable information is important.
• Additionally, overcoming confirmation bias involves using relatable and neutral sources, presenting objective facts, and using inclusive language.