SECTOR
PROJECT TYPE
DOI
Location
BEHAVIORAL THEME
OVERVIEW
DOI: doi.org/10.62372/SUVT1829
Farmers used to learn about new scientific research and knowledge relevant to their practices through direct interaction with someone introducing them to new methods. Now farmers can directly and swiftly receive information about agricultural innovation on their phones. But digital information is also likely to be misunderstood, ignored or buried under a sea of other notifications.
THEMATIC AREAS
Gamification has helped to keep information front of mind for other areas, such as health. Games are like skits: they bring information to life. For example, a digital game could support decisions on what and when to plant for a more successful harvest. Will gamification work in agriculture?