Plastic waste poses a severe threat to both environmental and human health. The true costs of managing this waste are often shouldered by low- and middle-income countries, yet they are grossly underestimated. This leads to inadequate disposal and waste management practices. As global waste generation continues to rise, it’s evident that plastic waste is a critical issue that demands urgent attention.
Behavioral science plays a crucial role in addressing this challenge by closing the gap between intention and action. By shedding light on the barriers to recycling and offering tailored solutions, behavioral science can significantly enhance the effectiveness of waste management and recycling efforts. This playbook presents key insights, evidence-based interventions to encourage recycling behaviors, and practical guidance on how to implement these strategies.