This paper presents evidence from a large randomized controlled trial (RCT) in Kenya, investigating the effects of watching a new children’s educational TV show at home. One novel aspect of the show is that, besides being instructional, it focuses on changing children’s mindsets about reading, gender attitudes, and socioemotional learning. We recruited 4,300 children from 346 public schools. Students in randomly selected treatment schools received encouragement to watch the publicly broadcasted TV show. We sent parents biweekly SMS reminders about the time and channel the TV show aired. Students in control schools did not receive any encouragement or reminders about the show. The TV show is a cartoon program named Nuzo & Namia that targets children aged 6 to 9. It was created in 2023 by Ubongo and its main educational objective is to improve literacy. Additionally, it aims to change gender norms and encourage different forms of socio-emotional learning (i.e., confidence and curiosity). Identifying the causal effect of our encouragement treatment relies on random assignment at the school level. Our primary estimates captured intention-to treat (ITT) effects. We used a household survey to collect data. We collected endline data a year after the baseline and after about 9 months of exposure to the TV show. The endline survey also collected self-reported measures of watching the show to estimate the local average treatment effects (LATE) for treatment compliers.