As part of the human experience, few threads create a more intricate pattern than our relationship with food. It is a dance of senses, traditions, and choices that mirror the complexity of our diverse cultures. Welcome to a storybook where the enchanting tales of Food, Agriculture, and Resilience Management, guided by behavioral science, unfold.

At the core of these narratives lies the recognition that our choices, motivations, and habits around food are as varied as the landscapes of our African continent. Our food behaviors are deeply rooted in cultural nuances, societal norms, and personal experiences. The stories within these pages are not just tales; they are windows into the captivating world where behavioral science meets the artistry of nourishment at each point of the food value chain.

Each of the stories is based on past and ongoing projects where we’ve applied behavioral science to gain a better understanding of how individuals interact with the food systems we work in and with. From the bustling markets of Abidjan to the sprawling fields tended by passionate farmers in Kenya, each story unfolds like a treasure waiting to be discovered. The start of each story is framed by a “from reality to fiction” factsheet, a way of laying the foundation with situational based insights.