- Case study
Fundamental social motives measured across forty-two cultures in two waves.
Cari M. Pick, Ahra Ko, Douglas T. Kenrick, Adi Wiezel, Alexandra S. Wormley, Edmond Awad, Laith Al-Shawaf, Oumar Barry, Yoella Bereby-Meyer, Watcharaporn Boonyasiriwat, Eduard Brandstätter, Suzan Ceylan-Batur, Bryan K. C. Choy, Ana Carla Crispim, Julio Eduardo Cruz, Daniel David, Oana A. David, Renata Pereira Defelipe, Pinar Elmas, Agustín Espinosa, Ana Maria Fernandez, Velichko H. Fetvadjiev, Stefka Fetvadjieva, Ronald Fischer, Silvia Galdi, Oscar Javier Galindo-Caballero, Elena V. Golovina, Galina M. Golovina, Luis Gomez-Jacinto, Sylvie Graf, Igor Grossmann, Pelin Gul, Peter Halama, Takeshi Hamamura, Shihui Han, Lina S. Hansson, Hidefumi Hitokoto, Martina Hřebíčková, Darinka Ilic, Jennifer Lee Johnson, Mane Kara-Yakoubian, Johannes A. Karl, Jinseok P. Kim, Michal Kohút, Julie Lasselin, Hwaryung Lee, Norman P. Li, Anthonieta Looman Mafra, Oksana Malanchuk, Simone Moran, Asuka Murata, Jinkyung Na, Serigne Abdou Lahat Ndiaye, Jiaqing O, Ike E. Onyishi, Eddieson Pasay-an, Muhammed Rizwan, Eric Roth, Sergio Salgado, Elena S. Samoylenko, Tatyana N. Savchenko, Catarina Sette, A. Timur Sevincer, Eric Skoog, Adrian Stanciu, Eunkook M. Suh, Daniel Sznycer, Thomas Talhelm, Fabian O. Ugwu, Ayse K. Uskul, Irem Uz, Jaroslava Varella Valentova, Marco Antonio Correa Varella, Liuqing Wei, Danilo Zambrano & Michael E. W. Varnum
- August 16, 2022
- 3:37 pm
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PROJECT TYPE
DOI
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BEHAVIORAL THEME
OVERVIEW
The aim of this is to explore the variation of psychological factors across human societies and the implications of cultural differences for economic and political contexts. The researchers propose a framework called the fundamental social motives, which categorizes human social goals based on ancestral threats and opportunities. These motives include self-protection, disease avoidance, affiliation, status, mate acquisition, mate retention, and kin care.
THEMATIC AREAS
The framework of fundamental social motives has provided insights into how different motives influence cognitive processes, affect, and behaviors in adaptive ways. Activation of specific motives has been found to have distinct effects on attention, perception, conformity, decision-making, aggression, and other social responses. The motives are also linked to individual differences and demographic variables, such as sex, age, and number of children. However, little research has focused on cross-cultural variations in these motives, and the study aims to address this gap by collecting data from 42 societies in two waves.