- Aha moment!
How can we improve vaccine equity and demand?
Janeth Amwoma, Julia Hammann, Rowan Harrity, Jonathan Karl, Justin Kinyera, Samuel Oyegunle
- April 24, 2025
- 12:43 pm

SECTOR
PROJECT TYPE
Location
BEHAVIORAL THEME
OVERVIEW
We were contracted by PATH’s Digital Square Initiative as part of a large Digital Results Improve Vaccine Equity and Demand (DRIVE Demand). DRIVE Demand commissioned Busara to conduct social and behavioral research to understand the barriers and drivers for routine vaccinations and COVID-19 vaccinations. At the outset of the project, Busara and PATH worked together to develop a joint research agenda, questions and methodological approach, with the overall objective of producing insightful, action-oriented resources for public health practitioners to understand and respond to vaccine hesitancy – we call this the Practitioner’s Playbook.
THEMATIC AREAS
We conducted an evidence review and qualitative research around the COM-B framework. We then completed interviews with unvaccinated pregnant women, unvaccinated adults, and CHWs across four countries: Uganda, Mali, Tanzania and Zambia. Our team collected data from February 5th, 2024 until April 22, 2024 across all three respondent groups. Following this we performed a thematic analysis of the data. In all, our study included 146 participants.