The decision to repay a loan is often subject to both a consumer’s ability, but more importantly, willingness to pay. That willingness is naturally subject to a number of competing priorities, many of which are subject to behavioral barriers. Uncertainty about the consequences, lack of salience of the repayment terms, or unclear links to their perception of self can all inhibit timely repayment.

Fortunately, evidence has shown that small changes such as conveying a sense of social rank, visualizing clear plans and goals, and automating deductions can create an easy avenue to help customers avoid costly fees associated with late or nonpayment. In this project, Busara was commissioned to design a set of behavioral interventions that would improve the likelihood that borrowers repay their digital loans on time.