Improving online engagement of COVID-19 self-assessments

SECTOR

Health

PROJECT TYPE

Lab experiments

DOI

Location

Kenya

BEHAVIORAL THEME

Uptake | Timing | Incentives

OVERVIEW

Text messages and chatbot can be an effective way to share health information with a wide audience. Due to the sheer number of similar services out there, it can be challenging to interact with end users or even get a response. The Innovation Network’s pioneering self-assessment tool for COVID-A9, Integrated Community Case Management (ICCM), Antenatal Care (ANC) and Postnatal Care (PNC) faced this very challenge.

THEMATIC AREAS

Using the Virtual Design Lab’s (vLab) expertise in rapid research design and testing, vLab created different variations of the same assessments, by making small changes in the day and time of interaction, the language of messages, and using visual aids to better understand their audience and make their tool more effective.