SECTOR
PROJECT TYPE
DOI
Location
BEHAVIORAL THEME
OVERVIEW
How do we make adoption of insurance easier for farmers using behavioral science?
About ACRE
ACRE Africa, the brand name of Agriculture and Climate Risk Enterprise Ltd. (ACRE), links farmers to insurance products so they can confidently invest in their farms. ACRE Africa is a service provider working with local insurers and other stakeholders in the agricultural insurance value chain. Their team undertakes risk assessment, product development and risk monitoring to facilitate access to insurance products for smallholders. Through ACRE Africa, farmers can confidently invest in quality inputs, increase their productivity and access agricultural loans.
THEMATIC AREAS
ACRE partnered with Busara to understand and test what was driving the low uptake of the RGP. Specifically, ACRE and Busara wanted to understand ways in which to increase identification, improve understanding and clarify the valuation of the product, as these three avenues were found to be key in unlocking higher registration levels of the RPG. A total of 16 different interventions were tested, using a range of behaviorally informed insights.