How can behavioral science improve digital fundraising momentum? 

M–Changa, founded in 2011, is a digital platform which enables users to conduct “Harambee❞ fundraising online. M–Changa aims to simplify the fundraising process for fundraisers who might seek to avoid the upfront investments of time and money required for a traditional Harambee and seeks to broaden the potential base of donors. While Harambees are still predominantly in–person events, there has been recent growth in using social media and crowdfunding platforms to raise funds. With Kenya’s transition to a more digital economy, access to online fundraising platforms could help fundraisers reach a wider pool of potential donors and cut down on the logistical needs and costs associated with physical Harambees.