- Project report
Pacific Island Food Revolution: season three report
Shalmali Ghaisas
- December 12, 2023
- 2:53 am
SECTOR
PROJECT TYPE
DOI
Location
BEHAVIORAL THEME
OVERVIEW
The Pacific Islands Food Revolution (PIFR) is an innovative social and behavior change communications program that promotes healthy food in the Pacific. Over the last three years, PIFR has focused on the demand side: increasing the desirability of traditional and local food to enhance their demand for consumption and support healthy eating choices. After a successful pilot completed in 2021 and two PIFR seasons, under Season Three, PIFR aimed to widen its scope by promoting more sustainable food systems as a whole and creating a sustained impact across the food value-chain. This is because individual level behaviors, such as diet, can have aggregate macroeconomic effects by affecting an entire population’s nutritional status, disease burden, food security, climate resilience and livelihood security.
THEMATIC AREAS
Building on a strong M&E partnership since 2018, the Busara Center for Behavioral Economics (Busara) was re-engaged to conduct a monitoring and evaluation study to understand preferences and attitudes towards consuming and trading in local foods. Building on Busara’s previous work, the study looked to assess PIFR’s role in maintaining sustained demand for local foods and contributing to longlasting behavior change. In addition to pre-post comparisons, Busara also sought to track over time attitudes and behaviors of both end-users (households and communities) and supply-side agents (i.e., food producers, such as local restaurant owners, market vendors, etc.) through panel data collection.