The study included a total sample of 1,645 smallholder farmers primarily engaged in rice, maize, and legume production. Desirability, trust, and perceived risk were measured by analyzing willingness to register and recommend the insured input loan program, confidence or satisfaction levels, and reported risk ratings. 

The findings revealed that farmers were more likely to share and show interest in the insured input loan program when a national farming body was described as the organization responsible for managing it compared to a government provider. Additionally, altering the subject of insurance cover to focus on livelihood instead of crops or self had significant impacts on farmer trust and satisfaction. Detailed procedural explanations of how insurance works were found to reduce perceived risk, while social norms and social proof had limited effects on desirability and trust.