To what extent do digital platforms create meaningful impact for Micro-entreprises(MEs)?

Digitization

SECTOR

Economy

PROJECT TYPE

Research report

Location

Kenya

BEHAVIORAL THEME

Micro-enterprises | Digital platforms
OVERVIEW

The emergence of digital platforms has provided opportunities for micro-enterprises (MEs) to access wider markets, increase competitiveness and access financial services. However, the impact of these platforms on enterprise and household outcomes remains uncertain. Micro-enterprises(MEs) in the informal sector provide 84% of employment in Kenya’s economy. Web-based services that make it easier for groups to transact. In Kenya, the study focussed on retail trade platforms that supply goods and services to microenterprises and informal workers using digital tools such as apps or websites.

THEMATIC AREAS

We developed hypothesis based on 3 broad areas of ME engagement with platforms:
i) Awareness & onboarding
ii) Sustained use
iii) Impact