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The effect of discount pricing on consumer fruit purchase decisions: insights from randomized controlled trials in Ethiopia

Busara Groundwork

At Busara, we do a lot of groundwork. For almost every project, we review literature. We conduct creative design workshops that often push the boundaries between what is known to work and what we imagine might be possible in even better ways—but we don’t yet have the data to prove it. The Busara Groundwork series is our way of making this work visible to the world.
 
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