More Insights – Page 7

What to look at when approaching family planning initiatives: family planning programs have become to public health what dating applications are to modern day romance – essential.

Imagine relationships in a world without the internet, smartphones, or Google. Our minds immediately go to a world of old movies where carrier pigeons were the messengers of love! In…

Meeting the mark: testing communication campaigns using the Low-cost Message Testing Guide

Precision is the tell of extraordinary marksmanship. However, it is preceded by numerous missed shots, form adjustment, choice of weapon, and the strength of character to keep shooting better. Precision,…

A Partnership to teach: training the next generation of behavioral scientists with the MIT Governance Lab

In recent years, behavioral sciences, or ways to better understand determinants of human behavior, have emerged as a leading innovation across disciplines and sectors. These novel methods and data allow…

Pick and Choose: using A/B testing to refine campaign messages

Deciding which message works for a given audience should be considered an extreme sport given all the context, nuances, and innuendo you have to sift through to make that choice.…

When the measure is broken the solution is wrong: a project on intimate partner violence in Nairobi shows why choosing the right measure matters.

Measures enable us to estimate behavior change due to a particular intervention. In research settings, reliable and valid measures are a prerequisite to answer research questions and draw conclusions about…

When the measure is broken the solution is wrong: building measures that are contextually relevant in India.

It is impossible to say whether or not an intervention works if we cannot measure it effectively. Measures enable us to estimate behavior change due to a particular intervention. If…

Speaking Truth: how focus group discussions enrich communication campaigns

Conversations have an interesting effect on your mood, your thought process, and even your behavior. If the discussions are engaging enough, you might offer your own words of wisdom and…

Five priority health areas for the next Nigeria government: how behavioral economics can help achieve them

Health is the base of every prosperous, economically productive nation yet it was not a prominent feature in the conversation leading up to the recent presidential election in Nigeria. Now,…

The Process is the Outcome: testing whether gendered processes create cultural distance for women in the workplace.

Women’s day often brings with it a resurgence of disheartening statistics such as only 1% of venture capital in Africa has gone to female founders, women fill less than 20% of US…

Can TV teach children comprehension?

The things we believe about something, whether true or untrue, define our approach towards it. In Europe, for example, the tomato was considered poisonous in the 1700s as it was…