Pick and Choose: using A/B testing to refine campaign messages
Deciding which message works for a given audience should be considered an extreme sport given all the context, nuances, and innuendo you have to sift through to make that choice.…
When the measure is broken the solution is wrong: a project on intimate partner violence in Nairobi shows why choosing the right measure matters.
Measures enable us to estimate behavior change due to a particular intervention. In research settings, reliable and valid measures are a prerequisite to answer research questions and draw conclusions about…
When the measure is broken the solution is wrong: building measures that are contextually relevant in India.
It is impossible to say whether or not an intervention works if we cannot measure it effectively. Measures enable us to estimate behavior change due to a particular intervention. If…
Speaking Truth: how focus group discussions enrich communication campaigns
Conversations have an interesting effect on your mood, your thought process, and even your behavior. If the discussions are engaging enough, you might offer your own words of wisdom and…
Five priority health areas for the next Nigeria government: how behavioral economics can help achieve them
Health is the base of every prosperous, economically productive nation yet it was not a prominent feature in the conversation leading up to the recent presidential election in Nigeria. Now,…
The Process is the Outcome: testing whether gendered processes create cultural distance for women in the workplace.
Women’s day often brings with it a resurgence of disheartening statistics such as only 1% of venture capital in Africa has gone to female founders, women fill less than 20% of US…
Can TV teach children comprehension?
The things we believe about something, whether true or untrue, define our approach towards it. In Europe, for example, the tomato was considered poisonous in the 1700s as it was…
Impact is an Inclusive Goal: Research participants have the answers, you just need to listen
Nobel Prize for pioneering work in developing a theory of radioactivity in 1903. It wasn’t until 1920 that she realized her own work was poisoning her and not until 1925…
Impact is an Inclusive Goal: working with pre-prints to increase access to research
Whether it is increasing access to reliable information in the wake of a pandemic or ensuring more farmers use agricultural insurance, our ultimate aim is to make people’s lives better in real and…
Assembly Line of Success: from the low-hanging fruit to long-term social change
Imagine waking up one morning with a burning desire to bring about social change in the developing world (for some of us, all over again). How many ways can you…