Busara has developed a practical, evidence-based toolkit to help practitioners apply behavioral science to reduce food waste. The toolkit takes readers through a step-by-step process, from understanding the problem and uncovering the behavioral drivers behind it, to co-creating and testing solutions and implementing them sustainably.

The toolkit is grounded in Busara’s multi-year experience in Kenya and Nigeria, where extensive research was conducted to understand and solution for the decisions that lead to food waste. The focus of this work was reducing the wastage of “funny-looking” produce, a major source of avoidable loss, among vendors and consumers of Kenya and Nigeria. Using behavioral science tools, Busara designed and tested practical solutions including changes in the display of produce at the stall, pricing strategies and nudges to encourage the purchases of funny-looking produce.