- Project report
Improving uptake while countering adverse selection in digital credit
- July 30, 2020
- 4:12 pm
SECTOR
PROJECT TYPE
DOI
Location
BEHAVIORAL THEME
OVERVIEW
How can behaviorally informed messaging improve productive uptake of digital credit?
The Nigerian Government Enterprise and Empowerment Program (GEEP) is amongst the handful of government–led low–cost microloan programs that are serving to bridge the MSME and farmer credit access gap. The goal of GEEP is to increase access to microloans to facilitate MSME investment in working capital for growth and job creation. Under the GEEP program, individuals who were unable to access these government microloans where encouraged to apply for a new loan product provided by one of the nations mobile operators called 9mobile.
THEMATIC AREAS
Three different types of message framings were sent once to 57,256 unsuccessful GEEP loan applicants in November 2017, inviting them to apply for a smaller, KwikCash loan with a 2–week repayment period. These message framings: urgency, exclusivity and loss framing, were designed based on behavioral challenges that were found during the qualitative exercise.