Qualitative research is invaluable in behavioral science, and the two approaches are intricately interlinked, especially in advancing our understanding of human behavior. Through its emphasis on in-depth exploration of personal and interpersonal relationships, qualitative research advances our comprehension of human complexity. When done rigorously, qualitative research contributes to theory development and the generation of evidence. Furthermore, it shapes how we approach behavioral science as a whole. However, we are cognizant of the fact that while qualitative research is invaluable, other approaches exist to understanding human behavior, such as design research and informal qualitative research. These methods are also important, not any less, but context matters. Thus, if there is any insight that you can take home from this read is this— a qualitative researcher, and by extension a behavioral researcher doing qualitative research, focuses on the consistency of the research process and the rigor of the processes. It is important, however, to consider the context that one is faced with and the desired outcomes of a project when choosing the right approach to a qualitative inquiry. Doing so meaningfully and intentionally can help us contribute to knowledge creation and sharing in a dignified manner that upholds the respect of participants and research processes.