Nudges to improve digital fundraising activities
How can social obligations be induced on a digital platform? Digital credit offers a compelling opportunity to lower the costs and barriers to accessing Credit. Recent research has suggested that…
Using behavioral science to convert traditional bank customers to digital accounts
How can we encourage usage of a new, digital account among bank users? Low product uptake and usage are common barriers faced by digital financial services. Busara worked with a…
Promoting adoption of new mobile payment services
Can targeted messaging encourage switching of digital financial services? The growth of retail banking in Kenya has rapidly generated numerous channels to provide services. However, the competitive pressures generate gaps…
Using Lotteries to Encourage Saving: Experimental Evidence from Kenya. Working Paper, 2016.
In this study, we evaluate the provision of lottery-linked deposit accounts (LLDA) – a savings scheme incorporating lottery-like payoffs to traditional savings accounts. We provide a mobile savings product to…
