I have always been interested in understanding how people make decisions. Thus, my research and career interests lie at the intersection of health and behavior change communication in various contexts. I have extensive experience in applying behavioral science and research in various contexts, and I am passionate about understanding how people make health decisions and designing interventions that encourage positive behavior change.

At Busara, I work as a Technical Director within the Technical Vertical leading a team of qualitative researchers in designing and executing qualitative research studies. My work involves leading research and managing complex projects for a diverse portfolio of clients ranging from health, financial inclusion, and social protection across multiple countries in Africa and beyond. I also contribute to the thought leadership and positioning of the qualitative research at Busara, through internal and external initiatives, conference presentations, and engagements with clients and funders. My mission is to enhance the rigor in application of qualitative research and behavioral science in addressing complex social and economic challenges.

• I have authored thought pieces on qualitative research and behavioral science (see examples: The Busara toolkit, how to do rigorous qualitative research, Mpox article, lessons from the field)
• I have successfully managed multi-country complex projects funded by multilateral organizations such as UNICEF, GATES, PSI focusing on maternal health, sexual and reproductive health, among others (see examples here)

Outside of Busara, I am a member of the African Society for Social and Behavior Change, National Communication Association and International Communication Association. I hold a Ph.D. in Health Communication from Purdue University, USA, Master of Arts from Illinois State University, USA, and a Bachelor’s from Moi University, Kenya.

Prior to joining Busara, I taught and did research at Purdue University and Illinois State University, USA.

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Languages: English, Kiswahili