Busara’s FARM portfolio sits at the intersection of behavioral science and the world’s most pressing food and climate challenges. Across Africa and Southeast Asia, we work with farmers, governments, agro-dealers, NGOs, and policymakers to understand why people make the decisions they do — and to design interventions that make sustainable, nutritious, and resilient choices easier to act on.

Our work is organized around four impact themes:

Planet — We promote climate resilience and sustainable consumption by addressing the behavioral drivers of food loss and waste, supporting community-led conservation, and helping communities adapt to a changing climate. Our focus is on interventions with clear policy frameworks or scalability pathways, not isolated pilots.

Produce — We help farmers and agri-systems move from insight to action. By applying a behavioral lens to agricultural decision-making, technology adoption, and market access, we support the scale-up of climate-smart practices that improve productivity and livelihoods.

Plate — We work to improve nutrition and food choice behaviors, integrating behavioral science into existing delivery platforms — from school feeding programs to last-mile behavior change — rather than creating parallel systems.

Preserve — We support ecosystem protection and natural resource stewardship by centering community-led conservation and indigenous knowledge, using behavioral insights to strengthen the practices that sustain landscapes and livelihoods.

We have partnered with UNICEF, USAID, FAO, GAIN, the World Bank, the Gates Foundation, and CARE Ethiopia, among others. Our projects span Social and Behavior Change Communication design, value chain analysis, climate adaptation research, and agri-tech-enabled behavior change. Across all of this, behavioral science is not an add-on — it is the engine that turns evidence into impact.