- Groundwork
Lessons from the field: what have we learnt from six years of doing qualitative research?
- April 7, 2025
- 9:58 am

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PROJECT TYPE
Location
BEHAVIORAL THEME
OVERVIEW
For qualitative researchers, conducting field research involves more than just collecting data; it also entails meaningfully interacting with participants, communities, and environments—often in ways that alter the original goals of the study. This Groundwork attempts to close the gap between theory and practice by providing firsthand accounts of the difficulties of qualitative research. It also seeks to encourage qualitative researchers to adopt a more robust and adaptable methodology by sharing our lessons from years of doing qualitative research in the global south. For example, we shed light on how to design effective qualitative research studies, build rapport with participants, respond to erratic field circumstances, and navigate ambiguity while gathering deep meaningful data from the participants.
THEMATIC AREAS
We hope that these lessons will help to better prepare you and/or your teams as they do field work so as not to repeat the same mistakes or at least, to avoid learning from lessons they could have learned from us. We begin by explaining what qualitative research is and the approach that we follow to conduct qualitative research at Busara, a leading behavioral science firm headquartered in Nairobi, Kenya