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Behaviorally informed communication to drive civic engagement

Behaviorally informed communication to drive civic engagement

How can communication drive individuals to engage with issues affecting their communities? Active engagement in community issues is a critical driver of accountable political systems. Civic engagement can be measured…

Using behaviorally informed communication to drive civic engagement

Using behaviorally informed communication to drive civic engagement

Targeting women’s access to digital financial services

Targeting women’s access to digital financial services

Using behavioral science to convert traditional bank customers to digital accounts

Using behavioral science to convert traditional bank customers to digital accounts

How can we encourage usage of a new, digital account among bank users? Low product uptake and usage are common barriers faced by digital financial services. Busara worked with a…

Promoting adoption of new mobile payment services

Promoting adoption of new mobile payment services

Can targeted messaging encourage switching of digital financial services? The growth of retail banking in Kenya has rapidly generated numerous channels to provide services. However, the competitive pressures generate gaps…

Understanding the drivers of charitable giving in Kenya

Understanding the drivers of charitable giving in Kenya

Promoting effective disclosure of digital credit products among low income borrowers

Promoting effective disclosure of digital credit products among low income borrowers

Message framing to improve digital credit repayment rates

Message framing to improve digital credit repayment rates

Using lotteries to encourage saving in low income households

Using lotteries to encourage saving in low income households

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