Using social nudges to enhance the effectiveness of anti-GBV advocacy material
How prevalent is GBV in Zambia? More than a third of all women and girls in Zambia have experienced physical violence in their lives, and 17% of women have experienced…
Behaviorally informed communication to drive civic engagement
How can communication drive individuals to engage with issues affecting their communities? Active engagement in community issues is a critical driver of accountable political systems. Civic engagement can be measured…
Using behavioral science to convert traditional bank customers to digital accounts
How can we encourage usage of a new, digital account among bank users? Low product uptake and usage are common barriers faced by digital financial services. Busara worked with a…
Promoting adoption of new mobile payment services
Can targeted messaging encourage switching of digital financial services? The growth of retail banking in Kenya has rapidly generated numerous channels to provide services. However, the competitive pressures generate gaps…
