Case Study

What psychological factors motivate an individual to engage with issues affecting their communities? Active engagement in community issues is a critical driver of accountable political systems. Civic engagement can be…

Can we support more switching and searching among banking services? Over the past few years, the lack of competitive pressures in the Kenyan banking sector has been identified as a…

How can behaviorally informed messaging improve productive uptake of digital credit? The Nigerian Government Enterprise and Empowerment Program (GEEP) is amongst the handful of government-led low-cost microloan programs that are…

How do we make adoption of insurance easier for farmers using behavioral science? ACRE Africa, the brand name of Agriculture and Climate Risk Enterprise Ltd. (ACRE), links farmers to insurance…

How can behavioral science improve digital fundraising momentum? M-Changa, founded in 2011, is a digital platform which enables users to conduct “Harambee” fundraising online. M-Changa aims to simplify the fundraising…

Can simple messaging induce saving habits? The mobile money landscape in Tanzania has been rapidly evolving, closely following Kenya in terms of total penetration. In 2017 more than 50% of…

How can we help cash transfer programs better target long-term goals? The Household Uplifting Programme (HUP), otherwise known as the Conditional Cash Transfer, aims at responding to deficiencies in capacity…

How can behavioral science help informal sector workers meet their savings goals? How do people decide how much to consume today versus how much to save for the future? The…