From a hashtag to a movement: the role of online information ecosystems in driving citizen engagement
The recent 2024 political protests in Kenya started out as an online exchange between different groups (primarily on X). Some Kenyans expressed dissatisfaction with the Finance Bill 2024. This bill…
Advocacy that matters to people: lessons on transforming advocacy messaging from our Low Cost Messaging and Testing guidebook
Communication shapes ideas and the flow of information and primarily involves two things, sending a message and receiving one. Effective communication takes both into consideration. When crafting a message to…
Building trust in government in a digital world
The World Bank GovTech Maturity Index, which measures how countries are digitizing public services, ranks Kenya as highly mature, the third in a four step ranking system. Kenya is already…
Redefining the civic engagement paradigm from participation to social acceptance: empowering civil society organizations to empower the people
Civil society organizations (CSOs) connect communities and the systems that govern them. The primary role, particularly of advocacy-based CSOs, should be to empower communities with the tools to advocate for…