Money can’t move a ton of bricks: the real currency of economic life
You are driving on a road and are coming to a fork. The road splits into two: one a major motorway and the other a slightly smaller service road. After…
Making policy work for the people: how the new Indian government can use behavioral science for inclusive development in India
Over the past month, the focus in India has been on one particular kind of human behavior: voting. What would India decide? Now that the votes are counted and a…
Tafakari Yearbook 2024
  Yearbook You are not alone: human behavior under pressure Download PDF Busara SECTORBehavioral sciencePROJECT TYPEYearbookBEHAVIORAL THEMECollaboration| Community| Engagement OVERVIEW As an organization dedicated to behavioral science in pursuit of…
Meeting the mark: testing communication campaigns using the Low-cost Message Testing Guide
Precision is the tell of extraordinary marksmanship. However, it is preceded by numerous missed shots, form adjustment, choice of weapon, and the strength of character to keep shooting better. Precision,…
Pick and Choose: using A/B testing to refine campaign messages
Deciding which message works for a given audience should be considered an extreme sport given all the context, nuances, and innuendo you have to sift through to make that choice.…
Speaking Truth: how focus group discussions enrich communication campaigns
Conversations have an interesting effect on your mood, your thought process, and even your behavior. If the discussions are engaging enough, you might offer your own words of wisdom and…
Evaluating crowdsourcing behaviors in identifying online misinformation
Report Evaluating crowdsourcing behaviors in identifying online misinformation Download PDF Busara PARTNERUNDPSECTORGovernance|Political BehaviorBEHAVIORAL THEMEPerception| Accuracy| Bias OVERVIEW We conducted an experimental demonstration of the Healthy Internet Project (HIP) plugin…
