BeGov – Page 4 – Busara

Redefining the civic engagement paradigm from participation to social acceptance: empowering civil society organizations to empower the people

Redefining the civic engagement paradigm from participation to social acceptance: empowering civil society organizations to empower the people

Civil society organizations (CSOs) connect communities and the systems that govern them. The primary role, particularly of advocacy-based CSOs, should be to empower communities with the tools to advocate for…

reject finance bill 2024 protests

Unpacking political protest: Q&A with Busara’s Gideon Too on Kenya’s #RejectFinanceBill2024

Gideon Too, Associate Vice President at Busara, provides insights on the current protests in Kenya against the 2024 Finance Bill. These have turned violent, with protesters being killed and abducted…

Money can’t move a ton of bricks: the real currency of economic life

Money can’t move a ton of bricks: the real currency of economic life

You are driving on a road and are coming to a fork. The road splits into two: one a major motorway and the other a slightly smaller service road. After…

India government

Making policy work for the people: how the new Indian government can use behavioral science for inclusive development in India

Over the past month, the focus in India has been on one particular kind of human behavior: voting. What would India decide? Now that the votes are counted and a…

Salim Kombo

Salim Kombo

Gideon Too

Gideon Too

Tafakari yearbook 2024

Tafakari Yearbook 2024

&nbsp Yearbook You are not alone: human behavior under pressure Download PDF Busara SECTORBehavioral sciencePROJECT TYPEYearbookBEHAVIORAL THEMECollaboration| Community| Engagement OVERVIEW As an organization dedicated to behavioral science in pursuit of…

Meeting the mark: testing communication campaigns using the Low-cost Message Testing Guide

Meeting the mark: testing communication campaigns using the Low-cost Message Testing Guide

Precision is the tell of extraordinary marksmanship. However, it is preceded by numerous missed shots, form adjustment, choice of weapon, and the strength of character to keep shooting better. Precision,…

Pick and Choose: using A/B testing to refine campaign messages

Pick and Choose: using A/B testing to refine campaign messages

Deciding which message works for a given audience should be considered an extreme sport given all the context, nuances, and innuendo you have to sift through to make that choice.…

Speaking Truth: how focus group discussions enrich communication campaigns

Speaking Truth: how focus group discussions enrich communication campaigns

Conversations have an interesting effect on your mood, your thought process, and even your behavior. If the discussions are engaging enough, you might offer your own words of wisdom and…