A food safety signal: improving food safety in Nigerian traditional market systems
Article A food safety signal Improving food safety in Nigerian traditional market systems By Nimo Muthike, Nengapate Kuria, Fadila Jumare and Joseph Dalley Humans rely on visual and audio…
The Little Jab Book: 18 behavioral science strategies for increasing vaccination uptake
Case study The Little Jab Book:18 behavioral science strategies for increasing vaccination uptake Download PDF PARTNER Save The Children | Common Thread SECTOR Health PROJECT TYPE Field Experiments BEHAVIORAL THEME…
BeScights: Experience from three years of applied behavioral science in India
Report BeScights: Experience from three years of applied behavioral science in India Download PDF PARTNERDishaColLab 23SECTORGrowth and ExpansionPROJECT TYPEField ExperimentsBEHAVIORAL THEMEPerspective| Perception OVERVIEW Understanding Behavioral Science BeScIGHTS is a…
Tackling health misinformation in humanitarian settings using behavioral science
Report Tackling health misinformation in humanitarian settings using behavioral science Download PDF Busara SECTOR Health PROJECT TYPE Field Experiments BEHAVIORAL THEME Misinformation OVERVIEW Dealing with Misinformation in the Covid…
Evaluating crowdsourcing behaviors in identifying online misinformation
Report Evaluating crowdsourcing behaviors in identifying online misinformation Download PDF Busara PARTNERUNDPSECTORGovernance|Political BehaviorBEHAVIORAL THEMEPerception| Accuracy| Bias OVERVIEW We conducted an experimental demonstration of the Healthy Internet Project (HIP) plugin…
Behavioral science for improving community health worker performance
  Case study Behavioral science for improving community health worker performance Download PDF PARTNERLiving goods| Medic mobileSECTORHealthPROJECT TYPE Field and Lab ExperimentsBEHAVIORAL THEMEUptake | Timing | Incentives OVERVIEW Community Health…
Behavioral experiments in data privacy
Report Behavioral experiments in data privavcy Download PDF PARTNERCenter for Social and Behavior ChangeSECTORGovernancePROJECT TYPE Field and Lab ExperimentsBEHAVIORAL THEMEConsciousness | Urgency | Privacy OVERVIEW This experiment investigates the…
Behavioral barriers to seaching and switching among banking services
  Case study Behavioral barriers to searching and switching among banking services Download PDF PARTNERFSD KenyaSECTORInclusive FinancePROJECT TYPE Field and Lab ExperimentsBEHAVIORAL THEMESalience | simplicity | urgency| Timing OVERVIEW The…
Exploring customer willingness to pay and build value proposition
  Case study Exploring customer willingness to pay and build value proposition Download PDF Georgina Mburu, Jennifer Adhiambo SECTORFinancial InclusionPROJECT TYPELab ExperimentsSAMPLE SIZE300BEHAVIORAL THEMEMental Accounting OVERVIEW This project focuses on…
Gaining insights into what motivates Yusudi customers
  Case study Gaining insights into what motivates Yusudi customers Download PDF PARTNER Yusudi SECTOR Education PROJECT TYPE Lab Experiments BEHAVIORAL THEME Motivational Insights OVERVIEW Here we try to understand…
Getting funding right in East Africa: top ten priorities for maximum impact
This is the first in a series of reflective thought pieces on our work in East Africa, especially as it relates to programming, partnerships and funding in the governance and…
Saving the children: how to create effective messaging to stop violence against children
In an experiment where people were asked to place numbers along a linear axis, many respondents placed a million, roughly halfway between a thousand and a billion (it really doesn’t go there).…
Improving uptake while countering adverse selection in digital credit
How can behaviorally informed messaging improve productive uptake of digital credit? The Nigerian Government Enterprise and Empowerment Program (GEEP) is amongst the handful of government-led low-cost microloan programs that are…
Increasing smallholder uptake of seed insurance
How do we make adoption of insurance easier for farmers using behavioral science? ACRE Africa, the brand name of Agriculture and Climate Risk Enterprise Ltd. (ACRE), links farmers to insurance…
Increasing the uptake and usage of mobile money as a savings device
Can simple messaging induce saving habits? The mobile money landscape in Tanzania has been rapidly evolving, closely following Kenya in terms of total penetration. In 2017 more than 50% of…
Improving savings rates among cash transfer recipients
How can we help cash transfer programs better target long-term goals? The Household Uplifting Programme (HUP), otherwise known as the Conditional Cash Transfer, aims at responding to deficiencies in capacity…
Improving retirement savings among informal sector workers
How can behavioral science help informal sector workers meet their savings goals? How do people decide how much to consume today versus how much to save for the future? The…
Nudges to improve digital fundraising activities
How can social obligations be induced on a digital platform? Digital credit offers a compelling opportunity to lower the costs and barriers to accessing Credit. Recent research has suggested that…
Using social nudges to enhance the effectiveness of anti-GBV advocacy material
How prevalent is GBV in Zambia? More than a third of all women and girls in Zambia have experienced physical violence in their lives, and 17% of women have experienced…
Behaviorally informed communication to drive civic engagement
How can communication drive individuals to engage with issues affecting their communities? Active engagement in community issues is a critical driver of accountable political systems. Civic engagement can be measured…
Using behavioral science to convert traditional bank customers to digital accounts
How can we encourage usage of a new, digital account among bank users? Low product uptake and usage are common barriers faced by digital financial services. Busara worked with a…
Promoting adoption of new mobile payment services
Can targeted messaging encourage switching of digital financial services? The growth of retail banking in Kenya has rapidly generated numerous channels to provide services. However, the competitive pressures generate gaps…
